The Open Cloud Computing Interface (OCCI), the first multi-vendor effort to create a cloud infrastructure services API (IaaS), will be made available as an implementable draft at OGF26 shortly. It will enable users to manage the entire lifecycle of virtual machines and similar workloads, and is comparable to the Amazon EC2 and Sun Cloud APIs. This presentation will serve as an introduction suitable for both implementors and consumers of the API.
This session will focuson how to monetize cloud platforms by allowing customers to choose and mesh different services and solutions to fit their needs.
As long as the number of companies offering products or services increases, so the do the fears of customers. They feel overwhelmed by the offer and they are worried about taking the wrong decision. That's why open cloud platforms are needed. These platforms should be able to easily integrate solutions from different providers in a single interface. The session will show how to define a cloud marketplace, using as a use case the most successful recently: AppStore for iPhone. It will show deeply examples of how integrate these services: Monitoring, Backup, and Billing.
Organizations today must consider many factors when choosing among cloud offerings from vendors such as Amazon, Google and Salesforce.com, but being able to port applications and avoid getting "locked in" to one cloud platform is critical, and must be a primary concern for anyone planning to move mission critical applications to the cloud. Cloud lock-in can result in being committed to one public cloud infrastructure which may or may not suit application requirements over time, or it can even prevent a business from moving applications between a public cloud and its own private enterprise cloud.
Organizations, however, can take steps to maximize application portability and minimize cloud lock-in by applying the basic lock-in rule-of-thumb: the higher the cloud layer you operate in, the greater the lock-in. This session will discuss how each cloud offering varies widely when it comes to lock-in and how customers can assess the differences before committing to a specific cloud infrastructure. It will also discuss how lock-in can affect private enterprise clouds and "cloudbursting."
Assembling and Using Cloud Services with Service Component Architecture
Track:DAY ONE: Real-World Cloud Computing DAY TWO: Bootcamp
As more data and code moves into the cloud, packaging and using those resources becomes more complex. Service Component Architecture (SCA), an open standard from OASIS, solves that problem in an elegant way. This session will use live demos to illustrate how to create an SCA service from code and data in the cloud. Once the services are assembled with SCA, we'll illustrate how changes to the services don't affect the applications that use them. The combination of cloud computing and SCA gives your applications maximum flexibility.
Cloud Computing - Reducing the Price of the Entrance Ticket
Cloud computing is the new enabler for technology startups and ventures. Now that the "As A Service" offering, in different cloud models, is growing, technology evolution may become faster with lower barriers. The "entry price" of building and deploying IT systems can be reduced, thus enabling projects that used to be below the barrier to cross it. What does this do to new projects? How can one chose the right solution to use cloud as the new enabler? How does this help IT experts in times of major cost reductions?
To harness the potentials of Cloud Computing to small- and medium-sized enterprises (SME), the university establishes a new Cloud Computing project, called Cloud Infrastructure and Application (CloudIA). The CloudIA project is a market-oriented infrastructure that leverages different VM technologies and supports Service-Level Agreement (SLA) as PaaS and IaaS models. Several unique offerings of CloudIA are overbooking of physical hardware to run more VMs, Single-Sign-On using Shibboleth for external applications, such as Google Apps and Online Learning And Training (OLAT), and creating personalized VMs and service containers on-demand. Therefore, the CloudIA project offers better resource utilization and helps SME to increase productivity and reduce IT costs.
Cloud Science: Astrometric Processing in Amazon EC2/S3
With the maturing of cloud computing, it is now feasible to run scientific applications in the cloud. Data storage and high performance computing resources are fundamental for scientific applications. Outsourcing these services leverages scalability, flexibility, high availability at lower prices compared with traditional in-house data processing. This session evaluates Amazon's EC2/S3 suitability for this scenario, by running a distributed astrometric process developed for the European Space Agency's Gaia mission in Amazon EC2. The aim is to demonstrate how cloud computing systems can be a cost-effective solution for HPC applications.
Creating an Agile Infrastructure with Virtualized I/O
As we host multiple Operating system guests onto a physical server infrastructure, the allocation of I/O capabilities to each guest becomes a constraint. I/O virtualization is a way of retaining flexibility whilst minimizing over configuring the physical I/O hardware. This session will review the basics of I/O virtualization and its interaction with OS virtualization, the differing standards including iSCSI, FibreChannel over Ethernet and InfiniBand and then compare some of the leading product solutions available on the marketplace.
Moving device virtualization from the virtual machine (VM) to the system devices significantly improves VM performance, but also requires support from the devices. Currently, PCI and PCI Express (PCIe) devices can provide VMs with direct and secure I/O through the use of multiple functions per card, but at extra cost and inflexibility due to their silicon implementation. Alternative solutions are available that achieve the same results without the silicon dependency and at half the expense. This session will focus on new methods to achieve improvements with flexible, self-virtualizing PCIe devices, while also reducing costs.
Track:DAY ONE: Real-World Cloud Computing DAY TWO: Bootcamp
Cloud Computing providers allow a fantastic way to deploy scalable machine images easily and on demand. However, there is a finer grain of scalability that must be provided, allowing individual application assets to easily scale to meet the demands of a running system. Our session discusses the Elastic Grid, an approach that provides dynamic allocation, management and scalability of applications through the cloud. Discover how to easily deploy your Java applications (but not only!) on the Cloud (especially Amazon EC2) during this session with both an introduction to how Elastic Grid ease deployments, a real demo done live and some feedback from real uses cases.
Track:DAY ONE: Real-World Cloud Computing DAY TWO: Bootcamp
This talk will demonstrate how "goodies" from different Eclipse projects can be combined to build applications on Cloud infrastructures. The g-Eclipse project is building an integrated workbench framework to access the power of existing Grid and Cloud infrastructures. In addition to accessing scientific Grid infrastructures, the g-Eclipse project implemented support for Amazon Web Services (AWS) proving that there is no substantial difference between Grid and Cloud computing. Together, Equinox and OSGi provide a fundamental infrastructure for defining modules, managing lifecycles and facilitating collaboration between modules. Both are addressing the programming challenges in dynamic, modular and extensible systems on top of cloud infrastructures.
General Session: 3Tera - Gaining Competitive Edge with Cloud Computing Architectures
As IT shops in companies large and small try to do more with less resources, they are looking to cloud computing for its flexible resource usage, low capital and operational costs and ease of management. This session will demonstrate some of the strategic benefits and capabilities of a global cloud platform that incorporates both the use of public cloud services and private cloud platforms. Attendees will learn from real business cases how to leverage cloud computing architectures to streamline operations and improve the way infrastructure is managed, to and increase revenues, while reducing the costs of IT operations.
General Session: Good Data - Collaborative Analytics On Demand
Good Data was founded in 2007 with the mission to provide a platform for collaborative analytics. Since then, the company has built a complete cloud-based business intelligence service hosted on Amazon Web Services. This presentation will describe how Good Data moved from concept to reality, demonstrating the importance of architecting for the cloud: how to conceptualize, design and build applications when cloud computing is a given.
General Session: Sun Microsystems - The Sun Cloud: Sun's Public Cloud Computing Service
Cloud Computing is empowering users like never before, giving them access to massive amounts of compute power and storage capacity, on- demand and in real time. This session will outline Sun's vision and strategy for cloud computing, highlighting the Sun Cloud - Sun's Public Cloud Service that leverages a broad range of Sun's innovative hardware and software technology and products. An overview presentation and practical demonstrations / demos will showcase how cloud-based compute and storage resources enable users to deploy applications quickly, easily and inexpensively.
General Session: VMware - Building Cloud Infrastructures with VMware vSphere
vSphere 4 is the industry’s first cloud operating system, transforming datacenters into dramatically simplified environments to enable the next generation of flexible, reliable IT services. Combining VMware’s industry leading virtualization technology and experience, VMware vSphere delivers uncompromising control, with greater efficiency, while preserving customer choice.
Getting Ready for Cloud Computing - IT Strategy, Architecture and Security Perspective
Among the barriers to adopt cloud computing by enterprise, cloud security, application migration and integration into existing IT architecture ranks as the top barriers for cloud adoption. If you are an enterprise evaluating cloud services (SaaS, Paas, IaaS), where would you start? What should be your IT strategy to adopt cloud services? What foundational architectural elements should you be considering and investing in preparation for the cloud service adoption? The talk will also present the IT domains that are ripe for cloud services, application and security architecture, design principles that make applications cloud friendly and security and access management architecture for managing risks in cloud services. In summary, the talk is aimed to educating developers, IT managers, application owners on the IT service delivery strategy, architectural considerations to prepare for cloud services and address some of the barriers including security risks in the cloud.
Green SaaS - Reducing the Carbon Footprint with Green Support Desks
In this session, CIOs will hear how global companies and SMBs alike can assess opportunities to adopt Green Support solutions in the Cloud and make these efforts highly visible to internal and external audiences. Green Support via Cloud Service Desks with live expert human support initiatives are a win-win-win proposal: they reduce the corporate carbon footprint, they increase service levels to customers, and they significantly cut operating costs. Armed with real-world examples, the speaker will show how our industry can help reshape Green discussions beyond the manufacturing process, and offer even more evidence of the critical and strategic role service and support plays within technology firms. Technology companies are under increasing pressure to go Green. With Wall Street, environmental groups, as well as customers, stockholders, and employees all pushing Green issues with corporate executives, the trend is hard to ignore. But so far, the bulk of the attention has been on manufacturing facilities, disregarding the Green impact of other areas of the company, including IT services and customer support.
The virtualization of servers destroys everything that storage folks thought they knew about I/O and throws in a new layer of abstraction to boot. Creating storage for virtualization is not the same as storage for most other apps, and storage virtual servers on a SAN or NAS is not the same as using internal disk. There is synergy between the two fields, though, if we look for it. This sesskion will walk through what virtualization changes about storage, the various storage options, pros and cons, and what the future looks like with FCoE, UCS, 10 GbE, and VMware vStorage APIs.
How To Solve Key Security Weaknesses in Cloud Computing
Track:DAY ONE: Real-World Cloud Computing DAY TWO: Bootcamp
In this session the Executive Director of the Cloud Security Alliance will provide a Security Practitioner's viewpoint of key security weaknesses and guidance to remediate covering fifteen domains as developed by the Alliance.
Intelligent Storage Management for Virtual Data Centers
With today’s virtual data centers growing at an ever increasing pace and operating around the clock, the demand for innovative data storage management strategies that offer the highest capacity, performance and energy-efficiency, is at an all-time high. Cloud computing IT personnel are continually faced with three main challenges: 1) scaling system I/O performance; 2) reducing storage power consumption; and 3) fortifying secure storage ecosystems. This session will discuss how, in order to satisfy these critical requirements while ensuring fluid and secure data flow, virtual or cloud-based data centers must consider intelligent storage management and the benefits of integrating additional data conditioning capabilities into their systems.
Track:DAY ONE: Real-World Cloud Computing DAY TWO: Bootcamp
Increasing use of cloud computing has raised questions about how applications can be conducted as securely in the cloud as they are inside well-protected networks. Less notice is given to new opportunities to deliver security from the cloud to these same networks. Cyber criminals have made extensive use of cloud computing by herding thousands of unsuspecting "zombie" computers into huge remotely-controlled "botnets". This session will discuss how the Anti-Virus industry is responding with cloud-based "AV protection networks" of its own.
Load Balancing and Application Architecture in the Cloud
The cloud is a viable and successful means of hosting web applications, but not every application runs comfortably there. What lessons have been learned about how the architecture of applications must change so that they run successfully, reliably and efficiently on a cloud infrastructure? This session will look at the ways that application architects and developers can use load balancers and application delivery controllers to scale and manage transactions within a cloud-based application, with several real-world, measurable examples of success.
Manager of Global Systems Engineering Virtual Computer
Track:Deploying Virtualization in the Enterprise
While server virtualization appears to have gone mainstream, the case for desktop virtualization is often less clear. However, the potential opportunity is significant with the number of client devices far exceeding the number of servers. Primary reasons why organizations will embrace desktop virtualization include: improved desktop security, simplified management and reduced management costs. This session will present a new approach to desktop virtualization where desktops and applications are fully encapsulated in a virtual workspace environment and delivered dynamically from a private or a public computing cloud, to be run locally, independent of each other directly on bare-metal PC hardware. It will also explore how this approach delivers enhanced security and centralized management, while preserving the user experience and the flexibility of local PC capabilities.
Open Source & Cloud Computing: Is There a Free Software Alternative?
Usually when we hear about Cloud Computing we imagine a few big companies offering Cloud solutions. However, there is a privacy concern in sending personal and professional documents to some third party servers that grows as quick as the Cloud concept gets expanded over the media. Looking for possible solutions, one way to bring this concept of Cloud Computing back to some type of ownership is through smaller in-house clouds that are linked together instead of one bigger Cloud Computing provider where control of data is undefined. Just as Linux appeared to offer a worldwide accepted and developed alternative to the closed source Operating Systems, in the scenario presented in this session will centre on eyeOS, a Free Software project started in 2005 to create the Cloud Operating System, which can be easily hosted from almost any web server.
Opening Keynote: Building Great Companies on the Cloud
By now, most technologists are sold on the fundamentals of cloud computing. It's a realization of the last 20 years of architecture development. For architects and developers alike, the economics of the cloud mean that "we finally get to do what we've been drawing on whiteboards for years." Companies large and small are taking advantage of the cloud's utility model. What used to cost $20+ million can now be done for $500k on Amazon Web Services. This provides unprecedented opportunity - for new and established companies alike.
In this presentation Roman Stanek, a technology visionary who has spent the past fifteen years building world-class technology companies, will talk about what it means to be 'born on the cloud.' Specifically Roman will share with delegates his thoughts on how to use cloud computing as a technical design center; how to take advantage of the economics of cloud computing in building and operating cloud services; how to dramatically change customer adoption; and how to plan for the technical and operational scale that cloud computing makes possible.
Power Panel: The Business Value of Cloud Computing & Virtualization
Track:DAY ONE: Real-World Cloud Computing DAY TWO: Bootcamp
Medium sized and large organizations are moving, step by step, from an internal infrastructure and classical software environment towards a Cloud infrastructure + SaaS usages. Based on real European experiences, this session will present a practical, successful and innovative approach to this "Tsunami" of change.
Virtualized servers are now proliferating data centres faster than ever before providing cost, efficiency and environmental savings. However as this virtual infrastructure grows it brings new challenges such as the need to effectively manage the provisioning and lifecycle of VMs. The virtual infrastructure itself needs to be monitored and kept optimized at all times. These issues are likely to be more complex moving forward as organisations implement hypervisors from multiple vendors.This presentation will discuss how to make the most of your virtual infrastructure, manage it effectively and take advantage of the very High Availability and Disaster Recovery and cost points that cannot be achieved with physical servers.
Taking the Secure Migration Path to IT Virtualization
Global enterprises are mandating CIOs to reduce IT budgets, and server/desktop virtualization is a viable cost-reduction strategy. IT virtualization can offer dramatic improvements in IT efficiency and significant data center power savings. However, migrating to a virtualized data center can be complicated and deliver new security threats, particularly for heterogeneous IT environments. Before embarking on the path to virtualization, it is essential that enterprises take time to map a parallel data security migration path. This session will outline an IT Virtualization Security Plan to help IT managers effectively transition to a virtualized enterprise model while preserving high-level IT security.
Track:DAY ONE: Real-World Cloud Computing DAY TWO: Bootcamp
The demand for storage has increased, placing significant stress on "in house" storage infrastructures and costly overcapacity build-outs Factoring in our current economic state and the pressures of power, space, capital expenditures, global performance, and availability issues, companies are faced with an exploding challenges and costs. Cloud storage platforms enable Enterprises to cut-cost and focus on more important aspects of business, but with many competitors in the marketplace it's hard for businesses to decide which option is best. This session will teach attendees about the uses of cloud storage within Enterprise levels of deployment and shed some light on the current solutions available today.
The Darker Sides Of Cloud Computing: Security and Availability
Cloud computing offers a fantastic opportunity to businesses of all sizes. However, there are pitfalls that no-one wants to talk about. This session will talk to some of the darker sides to cloud computing - those around security and availability. Understanding where the issues lie will help service providers to create better services and enable customers to ask the right questions of their providers.
Deploying cloud resources requires a different legal analysis than using, or selling, traditional Internet infrastructure services. This session will focus on the interconnected nature, but nationless state, of cloud computing. Delegates will come away with: Five legal theories that will minimize risk regardless of the nation in which you live; a legal toolkit to address thorny contract issues in the United States and European Union; and a comparison of the risks of doing business with several major grid providers.
VIRTU: A Virtualization Tool to Manage Application Stacks
Virtualization radically changed how organizations deploy hardware, operating systems and software. Although virtualization dramatically improved the way these tasks are done, an important problem still
subsists: application configuration and assembly for VMs is still largely a manual task. The VIRTU system aims at configuring and managing application stacks on a virtualized environments. It allows setting up applications on demand, creating virtual machines fully configured with application stacks. VIRTU targets mainly the use cases of testing and developing applications in complex distributed environments. At test at the European Space Agency, VIRTU is being released under a dual-licensing model, known as Quid-Pro-Quo.
Virtualization and the Streamlining of Traditional Software Testing
Virtualization is quickly spreading throughout every area of IT, causing many of us to rethink the way we work. The software testing space is no different. Virtualization has caused a shift in this area, allowing traditional software testing to occur faster, with fewer resources, for a lower cost while also improving the quality of code released into production. This presentation will discuss how traditional test teams have merged virtualization into their daily processes, as well as the wide range of issues that these teams have experienced and the critical lessons learned along the way.
Virtualization Keynote: Cloud Computing – The Next Generation of Virtualization
Early industry conversations have focused on external, public cloud infrastructure, often focused on a new breed of applications. However, the reality is that businesses don’t have the luxury of throwing away today’s applications in favor of new architectures. The most pragmatic approach involves taking a first step, that of turning today’s datacenter into an internal cloud. This enables the bridging of internal resources with available external resources, helping businesses achieve the full flexibility and benefits of cloud computing. The result is in essence a virtual private cloud.
Your Cloud Computing Profile: Are You Strategic or Opportunistic?
Two distinct reactions to cloud computing are emerging. CIOs, recognizing the savings, expanded capacity and failover flexibility, are taking a strategic approach. Departments are taking an opportunistic approach; eager for immediate computing resources and results, they jump at cloud computing oblivious to security implications. Taking critical applications and data off-premise to public cloud environments challenges security best-practices, jeopardizing compliance and breach security policies. This session addresses these challenges and helps CIOs and departments learn to: maintain policy control over applications and services in the cloud; prove the company is still secure and meeting SLAs; demonstrate compliance to auditors.
SYS-CON's International Cloud Computing Conference & Expo series, now in its second year, is the leading event covering the booming market of Cloud Computing for the enterprise. This industry-leading event now comes to Europe, and Cloud Computing Expo Europe 2009 will be co-located in Prague with our Virtualization Conference Europe 2009. This combined event will surely deliver the #1 i-technology educational and networking opportunity of the year for leading Cloud-oriented technology providers.
• Directors of Infrastructure
• Storage Architects
• Chief Systems Engineers
• Storage Architects
• Infrastructure Architects
• Network Services Administrators
• Directors of IT Operations
• Asset Planners
• Database Administrators
Cloud Computing Bootcamp
Introducing at Cloud Computing Expo Europe 2009 for the first time outside of the USA our full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson, Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine.
Cloud Computing Bootcamp is free with your Golden Pass Registration.
Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.
In other words, VMware’s server density is higher. Boles suggests this means that customers should be “assessing virtualisation on a ‘cost per application’ basis. VM density has a sign
Traditionally, the way people have implemented high availability is by using a high-availability management package like Linux-HA[1], then configure it in detail for each application, file system moun
