Untitled Document
  Home
Register
Speakers
Sessions
  Schedule
Sponsors
Exhibitors
  Sponsorship Info
  Conference Info
  Hotel Info
  Press Registration
  Special Events
Untitled Document
2010 Europe Platinum Plus Sponsor

Untitled Document
2010 Europe Platinum Sponsor

Untitled Document
2010 Europe Gold Sponsor

Untitled Document
2010 Europe Bronze Sponsor

Untitled Document
2010 Europe Exhibitor

Untitled Document
2010 Europe Wireless Sponsor

Untitled Document
2009 East & West Platinum Sponsors

2009 East & West
Gold Sponsors

2009 East & West
Silver Sponsors

2009 East & West
Bronze Sponsors

2009 East & West
Exhibitors



 
Keynote: An Open Cloud Ecosystem - the Gathering Storm


Speaker:

Pete Malcolm

CEO
Abiquo

Track: All Tracks


The last decade saw the growth of Virtualization from its humble beginnings as a developer tool to its increasing adoption in data centers worldwide. It dramatically improved resilience, scalability, portability and utilization, and became one of the key foundations of the Cloud. But the story is only just beginning... Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.

Speaker Bio:
Pete Malcolm is CEO of Abiquo, a leading vendor of Cloud infrastructure management solutions. Described by SYS-CON's Jeremy Geelan as “a beacon of light amid the murky fog surrounding Cloud Computing”, Malcolm is the inventor of the term “Resource Cloud”, a concept which provides complete separation between physical infrastructure providers and virtual enterprise consumers, with substantial benefits to both. Malcolm was previously founder and CTO of Orchestria, Benchmark Capital’s first European Entrepreneur-in-Residence, and a Senior Vice President with CA, Inc.





Articles & Feature Stories
SoftLayer Technologies on Tuesday announced it has launched the Nimsoft Monitoring Solution (NMS). NMS provides SoftLayer customers advanced monitoring capabilities designed to improve management of their hosted environment and increase the performance and availability of their business applications. All SoftLayer customers will receive the same standard-level monitoring, including automated alerts and reporting on critical health indicators. They also have the option to upgrade to more comprehensive database, application, and infrastructure service monitoring. Additionally, NMS’ extensive APIs provide seamless, bi-directional data communications with management applications, such as configuration management databases and service desks. This enables tight integration between NMS and customers’ management environments, as well as between NMS and SoftLayer’s automated deployment and oper...
Many of the defining characteristics of cloud computing, such as dynamic capacity adjustment, self-service and pay-per-use are enabled by advanced cloud management systems. Cloud management requires high levels of policy-based automation, management across both physical and virtual environments, management of the entire stack from application to disk, and management across the cloud application life cycle from cradle to grave. In his session at the 7th International Cloud Expo, Sushil Kumar, Vice President of Product Strategy and Business Development at Oracle, will discuss how management systems must evolve to enable self-service, resource metering, dynamic capacity adjustment and federated management across multiple external and internal clouds.
Come join this discussion to hear the approach taken by established enterprises, who have addressed a few very different business problems using cloud computing. In his session at the 7th International Cloud Expo, Abe Pachikara, U.S. Cloud Computing Developer Evangelism & Adoption Lead at Microsoft, will present four cloud computing case studies: Marketing: Outback Steakhouse secured a whopping 670k new prospects in five weeks using the cloud and Facebook. eCommerce: Coca Cola Enterprises migrated a tele-based system to the cloud for spot orders by convenience store chains. Government: City of Miami drives down the costs of supporting the needs of its residents via the cloud. Mobile apps with cloud back end: Cloud back-ended mobile apps will be a common approach; hear how eBay is doing so to ensure people can keep bidding when they need to.
Enterprise cloud management is what makes the cloud technically feasible. Conceptually, it adds the control layer to allow organizations to move beyond the limitations of first-generation virtualization technology to build a truly scalable cloud infrastructure embracing private, public and hybrid models. But a cloud implementation that works technically, without understanding and resolving business requirements like security, compliance, governance, optimization and cost control, is fundamentally flawed. In reality, the cloud won’t work for you, but against you. In his session at the 7th International Cloud Expo, Pete Malcolm, CEO of Abiquo, will discuss how business policy is the missing link in enterprise cloud management, and how it could truly make the cloud work for your organization.
What is the next cloud on the horizon? In his session at the 7th International Cloud Expo, Boyd Davis, vice president in the Intel Architecture Group, will discuss developments in cloud computing and the significant shifts in usage models and capabilities that are arising. Boyd Davis is a vice president in the Intel Architecture Group, responsible for product and technology marketing for Intel Corporation technology used in data center applications. In this role he is engaged in segment marketing, business management and customer engineering support for Data Center Group products including Intel Xeon processors, Intel Itanium processors, and supporting components and firmware.
SYS-CON Events announced today that Nuvio, a leading provider of business Internet phone services, will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Nuvio has been a leading provider of business communications solutions to ISPs, Cable Companies, and CLECs since 2003. Nuvio offers a reliable stable communications platform, which provides unparalleled uptime for large, medium, and small business customers. In addition to managed wholesale services, Nuvio also delivers its solution over patent pending infrastructure.
Untitled Document
Cloud Expo - Cloud Looms Large on SYS-CON.TV



Cloud Expo 2010 East Opening Keynote by Oracle

View this Keynote, recorded live at the Jacob Javits Center, featuring Richard Sarwal, CSVP of Development and Hasan Rizvi, Senior Vice President of Oracle Fusion Middleware Products.

The Science of Doing Business in the Clouds
During this Cloud Expo Day Two Keynote, Tony Bishop will describe Adaptivity’s systematic and prescriptive approach that combines Fit-for-Purpose infrastructure technologies and management capabilities in order to create the optimal economics, environment and autonomics needed for the business to leverage cloud services.

Pete Malcolm, CEO of Abiquo Live From New York City
Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.

Keynote: Cloud Computing: Separating Hype from Reality
Rex Wang, VP of Product Marketing at Oracle will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

The Time is Right for Enterprise Cloud Computing
During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

Accelerating Innovation with Cloud Computing
Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

Cloud Expo Breaking News
Many of the defining characteristics of cloud computing, such as dynamic capacity adjustment, self-service and pay-per-use are enabled by advanced cloud management systems. Cloud management requires high levels of policy-based automation, management across both physical and virtual environments, management of the entire stack from application to disk, and management across the cloud application life cycle from cradle to grave. In his session at the 7th International Cloud Expo, Sushil Kumar, ...
Come join this discussion to hear the approach taken by established enterprises, who have addressed a few very different business problems using cloud computing. In his session at the 7th International Cloud Expo, Abe Pachikara, U.S. Cloud Computing Developer Evangelism & Adoption Lead at Microsoft, will present four cloud computing case studies: Marketing: Outback Steakhouse secured a whopping 670k new prospects in five weeks using the cloud and Facebook. eCommerce: Coca Cola Enterprises migra...
Enterprise cloud management is what makes the cloud technically feasible. Conceptually, it adds the control layer to allow organizations to move beyond the limitations of first-generation virtualization technology to build a truly scalable cloud infrastructure embracing private, public and hybrid models. But a cloud implementation that works technically, without understanding and resolving business requirements like security, compliance, governance, optimization and cost control, is fundamentall...
SYS-CON Events announced today that Nuvio, a leading provider of business Internet phone services, will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Nuvio has been a leading provider of business communications solutions to ISPs, Cable Companies, and CLECs since 2003. Nuvio offers a reliable stable communications platform, which provides unparalleled uptime for large, medium, and small bus...
What is the next cloud on the horizon? In his session at the 7th International Cloud Expo, Boyd Davis, vice president in the Intel Architecture Group, will discuss developments in cloud computing and the significant shifts in usage models and capabilities that are arising. Boyd Davis is a vice president in the Intel Architecture Group, responsible for product and technology marketing for Intel Corporation technology used in data center applications. In this role he is engaged in segment market...
Cloud computing is transforming traditional business processes, while dramatically changing the way organizations think about IT-enabled business services and their associated costs. Establishing digital trust in the cloud is equally important. CSC is taking steps to provide the visibility needed to have confidence in creating enterprise value with cloud. The CSC Trusted Cloud technology protects off- and on-premise data and provides the transparency to enable collaboration across public and p...
Top Stories for Cloud Expo Europe

Kevin L Jackson launched the "Government Cloud Computing Journal" on Ulitzer. The online magazine offers stories and articles on the effective use of cloud computing technologies within the government domain. Kevin L. Jackson is a senior information technologist specializing in information technology solutions that meet critical Federal government operational requirements. Currently, he serves as Director, Business Development for Dataline, Inc., and editor of Government Cloud Computing e-zine. Kevin L. Jackson (right) with Cloud Computing Expo conference chair Jeremy Geelan before his presentation on Government Cloud Computing. About Ulitzer.com Initiating content coverage on any topic or launching a magazine at Ulitzer.com  is designed to be as easy as boiling an egg and doesn't take much longer. To become a Ulitzer author, anyone can fill out a simple author prof... (more)

Conference News & Updates
SYS-CON Events announced on Friday that Cloud Expo 2010 West, the 7th International Cloud Computing Conference & Expo, has been extended to four days from November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, California. Cloud Expo 2010 West total show floor space increased from 20,000 sq. ft. in 2009 to over 100,000 sq. ft. in 2010 including the expo floor. The expo floor will be open for four full days, November 1-4, 2010, in the Grand Ballrooms A through H. Half of the Cloud Expo 2010 West exhibit space had already sold out during the last West Coast event in November 2009. Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong.
By employing the most effective and powerful marketing tools in tech media for more than 15 years, SYS-CON Events, Inc. and Cloud Expo, Inc. intensively pre-publicize Cloud Expo 2010 West - Santa Clara via an unmatched number of channels. Cloud Expo, Inc. publicity platforms include multiple news syndication channels, more than a dozen Ulitzer.com channels, multiple Twitter feeds that are amplified to hundreds of thousands of followers, as well as Cloud Expo's "Most Powerful Cloud Bloggers" platform with millions of page views at http://CloudComputingExpo.com. The event is streamed live to more than 50,000 concurrent viewers at any given time throughout the three days. All key media outlets, technology journalists, and press are VIP-invited to Cloud Expo 2010 West - Santa Clara. SYS-CON.TV produces and broadcasts the most viewed tech interviews with movers and shakers and simulcasts "Power Panels" right from the show floor!
This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level. At SYS-CON Media we see our inventories are filling up to 100% capacity for the months of November, December, and January, and we are seeing better-than-normal RFP activity for the first quarter of 2010.
Learn about the trajectory of Cloud Computing - where it came from, where it is today, and where it's headed tomorrow - direct from four Enterprise IT industry experts: Greg O'Connor, CEO of AppZero; Tony Bishop, CEO of Adaptivity; K. Scott Morrison, CTO of Layer 7 Technologies; and Marty Gauvin, CEO of Virtual Ark. Moderated by Cloud Expo Conference Chair, Jeremy Geelan, this "Power Panel" was recorded at the Times Square studio of SYS-CON.TV in connection with 5th Cloud Expo (www.CloudComputingExpo.com), held recently in New York City...the Largest Cloud Computing Event in the World.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade. I personally don't use email anymore; I communicate through "Twitter." We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly. Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers. I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it." In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in.
Further cementing its position as The Largest Cloud Computing Event in the World, the organizers of the 7th Cloud Expo, being held at the Santa Clara Convention Center, Santa Clara, CA, announced today that the event will also feature – on November 2nd, 2010 – a CloudCamp unconference. CloudCamp @ Cloud Expo is aimed at anyone working with, or interested in working with, cloud technologies. "With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions," said CloudCamp co-founder Dave Nielsen, who will personally be facilitating the process on site at the Jacob Javits. "At CloudCamp," Nielsen continued, "participants will be encouraged to share their thoughts in several open discussions, as we strive for the advancement of Cloud Computing."
Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.
Hasan Rizvi, SVP Product Development at Oracle, will present the opening keynote on extreme performance for your cloud platform at SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011.
Leading enterprises are revolutionizing the delivery of IT today. In his keynote on Day 2 of SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA, Tony Bishop, the CEO of Adaptivity, will showcase multiple case studies and lessons learned of Global 2000 organizations that have radically changing the delivery of IT in their organizations by employing Cloud Utility IT models. Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011.
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
Untitled Document
Register and Save Before June 20!
Only €295
for a Full “Golden Pass!”
Call 201.802.3020
or click here to Register
Early Bird Expires June 20th.


Prague Call For Papers NOW CLOSED
Submit
your speaking proposal for the
upcoming Cloud Expo West
in Santa Clara, CA
[November 1-4, 2010]


Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 4th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

Cloud Expo TV from Times Square [Click To View]

Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


Download Cloud Computing Journal & Show Guide
Cloud Computing Journal
Download PDF
Cloud Expo Show Guide
Download PDF

The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

The World's Most Influential Blogs

Last week Citrix announced OpenAccess and OpenBridge, two new offerings for cloud computing.  OpenAccess focuses on single sign-on and identity management while OpenBridge is designed to allow connections between local resources and cloud resources.  The OpenBridge announcement highlights an interesting debate occurring around hybrid cloud computing – how should cloud networks be connected?

The debate centers on layer-2 versus layer-3 connectivity.  Traditionally,...

Well, this is the 27th entry (26 not counting the intro) in the CloudFucius Series and what an interesting ride! What started out as a cloud version of the 26 Short Topics about Security series, soon turned into an exploration of the numerous cloud computing surveys, reports, statistics and other feelings about the technology. I also intended to investigate areas of cloud computing that I was not so familiar with and there were a few areas that I was able to dig further – like Radio and the NF...
One of the major components of a cloud computing environment is, without a doubt, virtualization. Virtualization enables the cloud to provide virtualized servers to clients via the cloud, without having to rely on specific, individualized physical servers. The cloud offers a number of advantages, of course, not the least of which is higher availability and increased efficiency. The challenge is providing access to necessary applications via divergent devices in geographically divergent location...
Novell paid Harris Interact to survey enterprise IT decision makers about cloud computing so as to make a case for its new private cloud management products. Not surprisingly, the public cloud comes out smelling a bit musty and the survey design a bit off for it. Nevertheless, even when you push aside the fishier Qs and As, there is still a lot of good stuff there which leads to some interesting conclusions about cloud computing in general.
Senior executives who are presented with a request to invest in Cloud computing need to see clear links between this new technology capability and their own strategic goals and policies. This is a relatively straight forward proposition for government executives because Cloud computing brings together a number of very powerful drivers of business value. It [...]

As the CIO, you have been thinking about Cloud Storage for sometime. How to best leverage the capability and cut cost? How to plan for the long term with integration and migration? There are many questions to answer.

This article will discuss

Untitled Document
Past SYS-CON Events
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2010 Allstar Conference Faculty

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISHOP
Adaptivity

MALCOLM
Abiquo

KHALIDI
Microsoft

RILEY
AWS

AZUA
IBM

BARRETO
Intel

CHAKRAVARTY
Novell

CRANDELL
RightScale

GAUVIN
Virtual Ark

GROSS
Unisys

SCHALK
Google

YEN
Juniper Networks

WILLOUGHBY
Compuware

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech