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Interview: VMware's Carl Eschenbach on Scope & Depth of Cloud Computing
The move to cloud is far more than an IT delivery model adjustment. It really presents a unique opportunity

By: Dana Gardner

The move to cloud is far more than an IT delivery model adjustment. It really presents a unique opportunity to get IT -- and the business of IT -- right at the highest levels.

On the main stage at VMworld 2011 this week, VMware Co-President Carl Eschenbach demonstrated that impact through testimonials on how cloud computing and virtualization infrastructure are advancing the business goals of three major corporations, Revlon, NYSE Euronext, and Southwest Airlines.

BriefingsDirect caught up with Eschenbach after the presentation to gain his impressions and insights on the scope and depth of cloud computing -- and how it's impacting CIOs in general. The interview comes as part of a special BriefingsDirect podcast series from VMworld in Las Vegas. The interview was conducted by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Here are some excerpts:

Gardner: Some people seem to think that the move to cloud makes IT less relevant. Do you agree, and how are the CIOs you are talking to viewing it?

Eschenbach: When people ask if cloud is real or if it's happening, I can tell you unequivocally that the answer is yes. In fact, one of the things that VMware is so excited about is our position around cloud computing.

The reason I say that is that the cloud era is here, and VMware has the solutions to help our customers actually bridge the gap between their existing data centers and legacy applications to this new world of cloud computing. It's us and the strength of our ecosystem partners who are leading this technology innovation and services that enable people to accelerate their cloud adoption.

It's been a very exciting show here at VMworld. We had 20,000 plus people in attendance, and I can tell you that the energy at this show only proves that our industry is going through a major transformation toward cloud computing.

So while it's true there are some CIOs who are resistant or hesitant to move to the cloud, it's not whether they're going to in the future. It's really how fast. Clearly people are thinking about it. They need help along the way, because they need to bridge their existing investments, as I said earlier, to move to the cloud.

Hybrid cloud

Once they find a way to do that in a very secure manner, people will start to build not public cloud offerings and solutions, not private cloud offerings and solutions, but they will truly build what we call a hybrid cloud.

Gardner: You seem to be saying that IT becomes more fundamental, that with cloud the role of IT becomes more strategic.

Eschenbach: IT needs to become a strategic asset or weapon to help drive revenue generation for the company. It no longer needs to be a cost center or just something that becomes a barrier to success for the company.

Today, in a lot of cases, people look at IT as the barrier, meaning they're not agile enough to service and support the line of business. In effect, what happens when you start to build either a private or public cloud, is that they actually become opaque. They become transparent to the line of business.

There's no longer an issue or challenge with how fast a company can roll out a new business opportunity or solution. It's actually removed now, when it gets to IT or the existing CIO organization, because they take that away. They're able to service them much faster, because when you deploy cloud-based solutions, you have a much more agile infrastructure to support the line of business.

When you start to build either a private or public cloud, is that they actually become opaque. They become transparent to the line of business.



Gardner: We've been hearing about cloud infrastructure management, cloud application platforms, end user computing, and additional use of virtualization on the client tier. This is coming together as a seamless strategy, and I'm curious about the paybacks.

Those companies that are biting this off fully, that are going full-bore at cloud at these different levels, seem to be getting a lot back in return. Do you see this as a whole greater than the sum of the parts? Is there an advantage to being a full cloud-enabled organization?

Eschenbach: There clearly is, Dana. We have customers that are going through multiple phases of a journey toward a cloud platform.

First, everyone has to start with just thinking about how they'll virtualize their existing assets and their data center, which is exactly what VMware has done over the last many years. We've helped our customers drive out a lot of CAPEX savings in IT by just moving to a highly virtualized environment.

But what cloud brings is more than just CAPEX savings. It brings OPEX savings and operational savings, because when you move from a highly virtualized infrastructure to a true private, public, or hybrid cloud, you are now focused on leveraging management and automation tools, which really then focuses on the OPEX savings you get.

Business benefit

So again, moving from a highly virtualized environment moves you from a technical discussion and a CAPEX savings discussion to one that’s more of a business benefit by leveraging cloud, because of the management and automation you put around that highly virtualized environment, therefore leading to much more agile infrastructure to service the business.

Gardner: I've been talking to a number of customers this week and I'm certainly hearing from them that the more they adopt and adapt to cloud, the better the returns. They're seeing better disaster recovery efficiencies. They're getting better data efficiencies. They're doing better with their networks. It seems as if it becomes pervasive.

But I'm wondering too, Carl, for those companies that resist this, are they facing a penalty? It seems to me that they could be at a competitive disadvantage pretty quickly.

Eschenbach: Among our customers, the people who typically resist moving to cloud-based architectures or solutions are actually the CIOs and their infrastructure team itself.

The reason for that is that the line of business has this notion,or has this understanding, that they can move to public cloud models and it's much cheaper, faster, and in some cases, they think more reliable. In effect, they forget that the CIO has processes in place, has existing expenses on building out its infrastructure, has security, compliance, and controls of the IT that’s already running on that infrastructure.

The CIOs are really the ones who may resist cloud today, but in the end they're the ones who have to move to a cloud faster, so the line of business does not go around them and fall into alternatives to support the business.



If we can help the CIO build out a cloud infrastructure within their own four walls of their data center, the line of business would much rather leverage them, if they can get all the security, compliance, and controls that they are accustomed to getting, but get it at a faster, cheaper rate, which is the promise of the public cloud.

So the CIOs are really the ones who may resist cloud today, but in the end they're the ones who have to move to a cloud faster, so the line of business does not go around them and fall into alternatives to support the business.

Gardner: That gets back to that relevancy. It seems to me that they risk becoming irrelevant if they resist, but they could actually increase their role and importance in the organization by embracing cloud.

Eschenbach: No question. There was an example on stage here. I had an opportunity to interview the CIO at Revlon. One of the things that he talked about was the fact that he increased the IT project throughput through his organization by 300 percent, when he built out a highly automated, private-cloud infrastructure.

What's happened, he said, is that the line of business and his business partners no longer think of IT as the barrier or the roadblock to rolling out new revenue-generating services. Instead they look to them, because they know they can service them in a much faster way.

Large ecosystem

Gardner: I look around me here at the show and I see some of the largest corporations in the world. I also see some of the largest IT vendors in the world. There's a big ecosystem that’s developed here.

But I'm also seeing smaller companies. So cloud’s message, cloud’s value to small to medium-sized business (SMBs), is it just as good as what we are telling them in terms of their enterprise size companies and the benefits. Or is there even greater opportunity for SMBs?

Eschenbach: Cloud provides business benefit for all types of customers, regardless of the vertical market segment they're in or their size and scope.

If you think about cloud computing, the promise it brings customers is the ability to get access to infrastructure and data in a very cost-efficient, rapid way and only pay for what you use. It's a great value proposition, regardless of size and scope of your organization and company.

With that being said, some of the people moving to cloud services first are actually SMB organizations and companies, because they don’t necessarily have the IT skill set that’s required to keep up with the business demands. Therefore, if they can get this service from someone else, and get a service level agreement (SLA) that’s relevant to their business, then they will move to a cloud model faster than the large enterprises will.

We're seeing many SMB and mid-sized companies move to cloud-based models and offerings much faster than the large enterprise or the multinationals.



We're seeing many SMB and mid-sized companies move to cloud-based models and offerings much faster than the large enterprise or the multinationals.

Gardner: Let's slice it another way. How about vertical industry-specific clouds? We've started to see a little bit of this. NYSE is probably a great example. Do you expect to see more of that, where we've got intermediaries between a general-purpose cloud approach and that more specific to the business processes that are germane and relevant to specific industries?

Eschenbach: We're really excited about the partnership we've formed with the NYSE Euronext and the Capital Markets Community Platform that we had announced back in May. The feedback from that announcement has been pretty positive.

In fact, their CIO was on stage with me just the other day, and he not only spoke about how they're supporting their own infrastructure at NYSE Euronext based on vSphere, but now with this Capital Markets cloud they are taking some of their same services and offering them to this new community cloud market.

While that is the first cloud that was really stood up, we do expect and believe that there will be other vertical clouds that are going to be stood up, whether it's in the federal government, where there’s already been some announcements around that.

Trend will continue

I
also think you can anticipate seeing some other financial services clouds, as well as healthcare clouds, being stood up as well. This is a trend that will continue.

One of the reasons we believe it will continue is because people can stand up clouds and bring very specific business benefit that is very repeatable across the customers who are going to run on that cloud because they are in the same vertical. If they have the same compliance issues, or security, or other regulatory things that they have to adhere to, building a community cloud for one specific vertical is a lot easier than trying to serve an entire market with multiple, vertical clouds.

Gardner: I'm still impressed by the amount of energy I'm seeing here. You'd never know that we have an economic stagnation problem around the world. People here are really jazzed, but I suppose we need to look at this as a trying time as well.

What are you encouraged by in your meetings with folks and discussions in terms of how they are able to do more with less essentially?

Eschenbach: This week I've had a great opportunity to spend a lot of time with customers and our ecosystem set of partners. I can tell you that everyone is excited for this major tectonic shift we are seeing in the industry, and these shifts only happen every 10 or 20 years.

People are trying to look at IT in a different way. They want IT to be their business partner so that they can differentiate themselves in this global economic environment.



People are starting to say that this whole cloud computing era is coming to life, and people are trying to look at IT in a different way. They want IT to be their business partner so that they can differentiate themselves in this global economic environment.

One thing that VMware and our ecosystem set of partners do is that we allow our customers to do more with less, and that’s kind of a cliché statement. A lot of people say, we will bring IT services and solutions to you and we will allow you to do more with less. Well, quite honestly, if you look back over the history of VMware, that has been a very consistent value proposition that we bring to our customers.

Even potentially in a down market or a market where we have a strong headwind, I believe VMware and the rich set of ecosystem partners we have, we will always move to the top of the pile, when people think about IT investments, because we will indeed reduce their overall CAPEX and OPEX cost, at the same time providing better IT agility for the lines of business.

Strategic weapon

As we move into 2012, our customers and business partners can continue to bet on VMware as being a very strategic weapon for them to differentiate themselves in this very competitive market.

The thing I will end on here is one thing that we are focused on is helping our customers go through this transformation towards cloud computing in a very programmatic way that allows them to protect their existing assets in the data center, and also protect their legacy applications, but move to a new world of cloud computing all at the same time. That is what excites me in the opportunity we collectively have with our partners as we look into 2012.

You may also be interested in:

  • VMworld Showcase: How ADP Dealer Services benefits from VMware View in its expanding use of desktop virtualization
  • VMworld Case Study: City of Pittsburgh's IT success and the beneficial synergy between virtualized servers and desktops
  • From VMworld, Cosmetics Giant Revlon Harnesses the Power of Private Cloud to Produce Impressive Savings and Cost Avoidance
  • From VMworld, NYSE Euronext on Hybrid Cloud Vision and Strategy Behind the Capital Markets Community Platform Vertical Cloud
  • VMware's vSphere 5 Hits the Streets
  • VMware Launches a Developer Edition for Cloud Service
  • Priming the Private Cloud Pump, HP Releases VirtualSystem for VMware at VMworld
About Dana Gardner
At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV



Cloud Expo 2009 Europe Opening Keynote by GoodData

In this presentation Roman Stanek, a technology visionary who has spent the past fifteen years building world-class technology companies, will talk about what it means to be 'born on the cloud.' Specifically Roman will share with delegates his thoughts on how to use cloud computing as a technical design center; how to take advantage of the economics of cloud computing in building and operating cloud services; how to dramatically change customer adoption; and how to plan for the technical and operational scale that cloud computing makes possible.

Good Data - Collaborative Analytics On Demand
This presentation will describe how Good Data moved from concept to reality, demonstrating the importance of architecting for the cloud: how to conceptualize, design and build applications when cloud computing is a given.

VMware - Building Cloud Infrastructures with VMware vSphere
vSphere 4 is the industry’s first cloud operating system, transforming datacenters into dramatically simplified environments to enable the next generation of flexible, reliable IT services. Combining VMware’s industry leading virtualization technology and experience, VMware vSphere delivers uncompromising control, with greater efficiency, while preserving customer choice.

Sun Microsystems - The Sun Cloud: Sun's Public Cloud Computing Service
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The Time is Right for Enterprise Cloud Computing
During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

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Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

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Top Stories for Cloud Expo Europe

Kevin L Jackson launched the "Government Cloud Computing Journal" on Ulitzer. The online magazine offers stories and articles on the effective use of cloud computing technologies within the government domain. Kevin L. Jackson is a senior information technologist specializing in information technology solutions that meet critical Federal government operational requirements. Currently, he serves as Director, Business Development for Dataline, Inc., and editor of Government Cloud Computing e-zine. Kevin L. Jackson (right) with Cloud Computing Expo conference chair Jeremy Geelan before his presentation on Government Cloud Computing. About Ulitzer.com Initiating content coverage on any topic or launching a magazine at Ulitzer.com  is designed to be as easy as boiling an egg and doesn't take much longer. To become a Ulitzer author, anyone can fill out a simple author prof... (more)

Conference News & Updates
Enterprise-Level Cloud Computing: CEO Power Panel
In this fast-moving high-level CEO Power Panel held at the 8th International Cloud Expo at the Javits Center in New York City, June 6-9, 2011, Cloud Expo Conference Chair, Jeremy Geelan is joined by Michael Crandell, CEO and a founder of RightScale; Treb Ryan, CEO of OpSource; Cory Isaacson, CEO/CTO of CodeFutures Corporation; Brad Hokamp, President of Layered Technologies; Lawrence Guillory, CEO of Racemi; Andy Burton, CEO of Rise; and Paulo Rosado, Founder & CEO of OutSystems. Some of the main topics discussed include the big issues facing companies in cloud computing, the critical tools and infrastructure required, and the shift in the way IT infrastructure is being deployed and consumed.
Cloud Expo Power Panel: Enterprise Cloud Computing
In this brand new SYS-CON.TV Power Panel, recorded in Times Square on the eve of Cloud Expo Silicon Valley, which was held in Santa Clara, CA, November 1 -4, 2010, Cloud Expo Conference Chair Jeremy Geelan discusses the State of the Nation with regard to Enterprise Cloud Computing with Unisys' Sam Gross & Jill T. Singer, CIO of the National Reconnaissance Office. Also on the panel is Internet security expert Patrick Hynds, Founder & President of DTS.
Abiquo Named “Platinum Plus Sponsor” of Cloud Expo 2011 Silicon Valley
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Cloud Computing Bootcamp at Cloud Expo 2011 Silicon Valley
Want to make sense of the hottest new concept in Enterprise IT? Want to understand in just hours what experts have spent many hundreds of days deciphering? Cloud computing is a technology that has rapidly evolving peppered with a lot of hype along the way. Customers find it hard to navigate through this and make sense of what aspects of this technology will give them real business benefit. Cloud Computing Bootcamp, led by our 2011 Bootcamp Instructor Larry Carvalho, is a great way to get a practical understanding of this technology. We offer multiple days of actionable insight into what vendor offerings are currently available and help you comprehend their strategy. The ever-popular Bootcamp, which is now held regularly around the world, is being held in conjunction with the 9th Cloud Expo, November 7-10, 2011, at the Santa Clara Convention Center, Santa Clara, CA.
The Secret Behind The Incredible Growth of Cloud Expo
I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade. I personally don't use email anymore; I communicate through "Twitter." We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly. Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers. I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it." In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in.
CTO Power Panel: Has Cloud Changed Enterprise IT?
Is there still a distinction between public, private and hybrid cloud? In this fast-moving high-level CTO Power Panel held at the 8th International Cloud Expo at the Javits Center in New York City, June 6-9, 2011, Cloud Expo Conference Chair Jeremy Geelan discusses this and other topics such as cloud security and innovation in the cloud with Rich Wolski, CTO and Co-founder of Eucalyptus Systems; Vineet Tyagi, Head of Impetus Labs at Impetus Technologies; Bill Zack, Architect Evangelist with Microsoft; Scott Chasin, CTO at McAfee Content & Cloud; Mark Hinkle, Vice President of Community at Cloud.com; Logan McLeod, Director of Cloud Strategy at Dell; and Zach Smith, COO at Voxel.
A selection of some of the many themes & topics to be discussed at Cloud Expo Silicon Valley (9th Cloud Expo) - being held November 7-10, 2011, at the Santa Clara Convention Center, CA. The markets may still be melting, but Cloud Expo is definitely coming of age! In his Cloud Expo session, The Basics of Automating a Cloud Storage Service, Abiquo's Azmir Mohamed will be discussiong how the complexity of combining server virtualization with storage virtualization, automation, self-service catalogs and other enabling technologies has become a huge barrier for the IT teams who have to deliver the cloud services. The good news, he will be telling Cloud Expo delegates, is that some cloud vendors have recognized this issue and have partnered to deliver integrated solutions offering the flexibility and cost benefits of cloud on top of familiar infrastructure products. At the 8th International Cloud Computing Expo in New York City in June 2011, Jill Tummler Singer - CIO of the National Reconnaissance Office - answered the question: "Is Enterprise Cloud Computing for real?" In a follow-on session at Cloud Expo Silicon Valley (9th Cloud Expo), called Riding the Enterprise Cloud Computing Wave of Change into the Future, she will be discussing key elements needed for a triumphant enterprise cloud computing migration and highlight strategies (including security advantages found in the cloud) to ensure that no one crashes and gets caught in the riptide of this rapidly emerging technology.
Abiquo CEO Pete Malcolm to Keynote at Cloud Expo Silicon Valley
There is one constant in data centers: Application groups always need more. Until recently, apps have been at the mercy of IT operations to feed their need. In his Keynote at the 9th International Cloud Expo, Pete Malcolm will discuss how with the advent of public cloud offerings, apps can bypass ops entirely and get the resources they need with just a few clicks and a credit card. What does this mean for the future of IT ops? Pete Malcolm is CEO of Abiquo, a leading vendor of Cloud infrastructure management solutions. Described by SYS-CON's Jeremy Geelan as "a beacon of light amid the murky fog surrounding Cloud Computing", Malcolm is the inventor of the term "Resource Cloud", a concept which provides complete separation between physical infrastructure providers and virtual enterprise consumers, with substantial benefits to both. Malcolm was previously founder and CTO of Orchestria, Benchmark Capital's first European Entrepreneur-in-Residence, and a Senior Vice President with CA, Inc.
The World's 30 Most Influential Cloud Computing Bloggers Live on Cloud Expo Website!
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
What Is Cloud Computing?
Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.
Cloud Expo, Inc. Announces Cloud Expo 2012 New York Venue
SYS-CON Events announced today that Cloud Expo 2012 New York, the 10th International Cloud Computing Conference & Expo, will take place June 11-14, 2012, at the Javits Center in New York City. The International Cloud Computing Conference & Expo series is the world's leading Cloud-focused event and is held three times a year, in New York, Silicon Valley and in Europe. Over 400 corporate sponsors and 20,000 industry professionals have participated in Cloud Expo since its inception, more than all other Cloud-related events put together. "10th Cloud Expo is trending to be both the biggest ever and the best-attended event in the international Cloud Expo series to date, so it is only natural that we should be holding it in the biggest and best conference venue anywhere on the East Coast, the Jacob K. Javits Convention Center," stated Carmen Gonzalez, CEO of Cloud Expo. "If you are not at Cloud Expo New York, June 11-14, at the Javits Center, then you risk not getting the relevant parts of your IT infrastructure into the Cloud in time."
Top Two Technology Priorities for CIOs in 2011: Cloud & Virtualization
"New infrastructure and operations technologies such as cloud services and virtualization ... were selected by CIOs the most often and are the top-two technologies for 2011," said Mark McDonald, group vice president and head of research for Gartner Executive Programs, as the results were announced of the 2011 CIO Agenda survey by Gartner Executive Programs (EXP). The worldwide CIO survey was conducted by Gartner EXP from September to December 2010 and represents CIO budget plans reported at that time. According to the results, CIOs expect to adopt new cloud services much faster than originally expected. Currently, 3% of CIOs have the majority of IT running in the cloud or on SaaS technologies, but over the next four years CIOs expect this number to increase to 43%.
Cloud Expo, Inc. Registers Worldwide Cloud Expo (TM) Trademark
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
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SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 4th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

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Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

The World's Most Influential Blogs
Yes, yes I did say that. There's a reason for that, and after more than a decade of watching the markets that tangentially revolve around making applications faster I'm here to tell you it's a failure of monumental proportions. The very term WAN Optimization has always stuck in my craw (whatever an...
One Place to download everything you need to build out a test Private Cloud using Microsoft Private Cloud software. I get asked all of the time, hey where is that or that software. We are always coming out with new software you want to try, yes "most" (not all) everything we have you can try for up...
IBM's intended acquisition of Green Hat (announced 4 January 2012) shows commitment to the importance of the lifecycle virtualization category by IBM. As application complexity continues to expand lifecycle virtualization technology is absolutely critical to delivering a faster time-to-market and re...
In 2011, we had some really great technology advances – many were mobile-centric, but did not end there. The mobile world continued to explode in 2011 – with exponential smartphone, app and tablet growth. However, this world continues to fracture as every provider tries to carve out their piece of t...
“What are the use cases you want to pursue with your enterprise cloud project?” The question seems innocuous enough, but I can tell you from first-hand experience that it is anything but. If you asked five people from different teams within the same company to each give you three use cases, you woul...
Do you have a funny feeling that you seem to be doing the same work over and over in your office? Grand projects are initiated with a flurry of meetings and earth shaking intentions, but amnesia sets in as soon as everyone steps out of the conference room. Or responsibilities are handed from person ...
We’ve recently heard a few big announcements for mobile computing in the military, which has long been blocked by security issues. First, the US Defense Information Systems Agency approved Dell Android 2.2 for use on Department of Defense networks with a few notable limitations. DoD users won’t be a...
As we usher into the new year, one thought keeps haunting me – how many hours are we spending in front of a screen, be it our smart-phone, tablets, laptop, desktop or TV? Gone are the simple joys of life – reading a book quietly, talking a walk without any distractions, or just being quiet. The ave...
Creating a DNS Blackhole. On Purpose

#infosec #DNS #v11 DNS is like your mom, remember? Sometimes she knows better.  Jan. 9, 2012 09:15 AM EST  Reads: 569

Is iPaaS the Next Thing?
Is iPaaS the next thing? Gartner recently launched iPaaS, Integration Platform as a Service. iPaaS is defined as “a platform for building and deploying applications within the cloud and between the cloud and enterprise”. It enables developers to create integration flows that connect applications th...
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Past SYS-CON Events
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2010 Allstar Conference Faculty

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISHOP
Adaptivity

MALCOLM
Abiquo

KHALIDI
Microsoft

RILEY
AWS

AZUA
IBM

BARRETO
Intel

CHAKRAVARTY
Novell

CRANDELL
RightScale

GAUVIN
Virtual Ark

GROSS
Unisys

SCHALK
Google

YEN
Juniper Networks

WILLOUGHBY
Compuware

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech